One of America's most celebrated and successful lingerie designers, Flora Backer created the Flora Nikrooz brand in 1983 with a small boutique collection that rapidly became a worldwide sensation.

After concluding more than 30 years with her namesake brand, Flora has once again created a new vision of the luxury lingerie category, this time inspired by her daughter, Rya. 

Flora's Rya Collection is dedicated to socially conscious, passionate, stylish women with the courage to break boundaries, express their individuality, and forge their own unique paths in life.