Behind the Designs

One of America's most celebrated and successful lingerie designers, Flora Backer founded the Flora Nikrooz brand in 1983 with a small boutique collection that rapidly became a worldwide sensation.

After concluding more than 30 years with her namesake brand, Flora has once again created a new vision of the luxury lingerie category, inspired by her daughter, Rya.

Flora’s new Rya Collection is dedicated to smart, socially conscious, passionate, and stylish women with the courage to break boundaries, express their own individuality and discover independent and unique new paths in life.